Have your say on the new West Northamptonshire Council logo

Update on 14 May 2021: The links below have been updated following the transfer of committee meetings to the West Northamptonshire Council Moderngov website.

The West Communications & Engagement Task and Finish Group were given a Brief, in June 2020, to come up with ideas for a Visual Identity / logo for the new West Northamptonshire Council.

The Consultation Hub was utilised to facilitate a widely publicised survey for residents, members and staff to give their opinions and suggestions on the 3 shortlisted draft logos.

The ‘Have your say on the new West Northamptonshire Council logo’ survey ran for 3 weeks from 17 August to 6 September 2020.

The ‘Have your say on the new West Northamptonshire Council logo’ survey received 1,740 responses. 

• The favoured design received 576 votes
• The second design received 342 votes
• The third design received 283 votes

539 respondents did not give a preference.

The preferred design was that of four interlinked rings, but as to be expected, there were also some very useful comments and suggestions which were used to create the final version of the logo.

Suggested amendments following survey comment analysis:

• Include three rings in the design, not four – although the new West Northamptonshire Council will also include NCC, this wasn’t something which was clear with the four rings design
• Some comments drew similarities between the logo outline and the county rose emblem. Adapting the design to incorporate the rose emblem could address other comments which stated that the logo lacked relevance and historic links to the county

For more information on the ‘Have your say on the new West Northamptonshire Council logo’ survey, please see:

• The Communications & Engagement – Logo/Visual Identity Approval - West Northamptonshire Council report for the Shadow Executive Committee
• Appendix A – Final Logo Presentation: Visual Identity/Logo for West Northamptonshire Council for a summary of the survey feedback and the final West Northamptonshire Council logo design

On Tuesday 24 November 2020, the West Northamptonshire Shadow Executive Committee:

1. Approved the final logo design;
2. Noted that this design was shaped around the feedback from the online logo survey which went out to staff, Trade Unions, Cllrs, partners and the public; and
3. Noted the use of talented in-house staff in the development and iteration of the logo throughout and avoidance of any extra cost to the FN Programme and the taxpayer

Amendments following survey comment analysis:

• Three interlinking rings show the joining of South Northants Council, Daventry District Council and Northampton Borough Council into one West Northamptonshire Council
• The colour of each ring is the primary colour of each existing council logo – SNC - Blue, DDC - Green and NBC – Red
• A simplified outline of Northamptonshire’s ‘Rose of the Shires’ emblem has been added to give a clear link to the county and its heritage, plus a nod to the current Northamptonshire County Council Rose Logo